Calvè UEFA

During the UEFA European Championships 2024, we created a range of Limited Edition packaging for Calvè sauces for Italy and Portugal. These Limited Editions, part of the “Mettiti in gioco” contest, were developed in accordance with UEFA guidelines and conveyed the concept of “BBQ Champions.” Calvé sauces are designed to enhance moments of sharing and friendship, such as barbecue evenings and football matches.

Federico Chiesa is the representative for the “Mettiti in gioco” project and has thus become the focal point of a series of point-of-sale materials, including stands, shelf wobblers, roll-ups, and more, all designed to showcase the contest.